The secrets of my brilliant Korea
By Tyler Brule
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1위 유니폼 문화
2위 - 윈터플레이와 W & Whale 의 음악
3위 - 크루즈산업
4위 - 활력있는 잡지
5위 - 옥수수차
6위- 설화수
7위 - 소녀시대
8위 - 인천공항 경영
9위 - 빈대떡
10위 - 신세계, 롯데, 현대 등 주요 백화점
http://www.ft.com/cms/s/2/ca8b7760-19e0-11e0-b921-00144feab49a.html#axzz1B4T2glsH
1. A uniform mentality: Japan might have the best-dressed workers on its building sites but the Koreans come first when it comes to kitting-out staff at department stores and airlines. It’s hard to top the outfits for the girls and boys at Shinsegae or the women in taupe working the aisles on Asiana.
2. The warm sounds of Winterplay and W & Whale: if you add anything to your playlist this year, track down the melodic, dreamy and gently poppy tunes of these two Korean acts.
3. K is for cruising: given South Korea’s knack for hospitality and shipbuilding, I continue to wonder why one of the major chaebol business conglomerates haven’t combined the two and launched a cruise line to take on the Americans and Italians and own the Asian cruise market.
4. K is also for culture: given the innovation taking place in the pages of Korean magazines, I wonder how long it will be until the country’s more innovative media show dithering western publishers how to produce healthy, lively magazines.
5. Oksusu cha: Korean corn tea is just what the doctor ordered: like many a warm beverage, it’s supposed to cure myriad ailments. With the right marketing, could evolve into a holistic movement of its own.
6. Sulwhasoo: for consumers seeking a skin miracle in a bottle or simply some great-looking packaging for the bathroom shelf, this premium range of skincare products has a distinctly fragrant Korean top-note (warm and earthy) and just might give you the complexion of a K-Pop star.
7. Girls Generation: speaking of K-Pop, it’s worth losing a few minutes on YouTube watching this ensemble of leggy girls belting out their hit single “Run Devil Run”.
8. Incheon airport’s management: this is a team that could do European air travellers a favour and take over some airports – Brussels would be a good place to start, followed by Vienna, Malpensa and Geneva.
9. Bindaetteok (savoury pancakes): these have all the elements needed to become a global fast-food favourite.
10. Korea’s major department stores: Shinsegae, Lotte, Hyundai could all do with taking their acts on the road to show consumers what it means to be a real store full of departments with all the service and trimmings. Lotte’s so far made a half-hearted attempt but there’s plenty of scope for it and its competitors to go global.
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